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The good news is that there has been some pretty powerful mobile, social media, networking and planning technologies coming in to the trade show industry recently. The problem is; How does a show take all of these disjointed services and tie them together in to one business model that gets high levels of participation and profitability?
At IndustryConnect, we believe that trade show e-Marketing is about much more than just blasting content to attendee and exhibitor databases. Instead, it is about providing well-rounded and engaging information that will be viewed as a valuable resource to the recipients and will help them plan their participation with a high level of excitement about the event.
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